HI I'm
CARTER
HI I'M
CARTER
Carter Rothwell (@carterothwell) is a recent Ithaca College graduate, filmmaker, and digital marketer from Long Island, NY. His work focuses on capturing the intersection of athletics, creativity, and marketing- showcasing the dynamic synergy between sports, storytelling and digital engagement.
(THE BREAKDOWN)
ITHACA COLLEGE ATHLETICS
MARKETING & PROMOTIONS INTERN
ITHACA COLLEGE TELEVISION
FIELD PRODUCER/ VIDEOGRAPHER
INTERNATIONAL GOALKEEPER ACADEMY
DIGITAL MARKETING DIRECTOR
LONG ISLAND GOALKEEPER ACADEMY
DIGITAL MARKETING DIRECTOR
NEW YORK ISLANDERS
VIDEO PRODUCTION ASSOCIATE INTERN
SUPERDIGITAL
CREATIVE EDITING INTERN
RELEVANT COURSEWORK
WORK EXPERIENCE
THE BREAKDOWN
Carter Rothwell is a video producer and editor passionate about documentary storytelling, production, and cinematography from Long Island, NY. His work focuses on capturing the intersection of athletics, creativity, and marketing- showcasing the dynamic synergy between sports, storytelling and digital engagement.
WORK
EXPERIENCE
NEW YORK ISLANDERS
VIDEO PRODUCTION ASSOCIATE - INTERN
SUPERDIGITAL
CREATIVE EDITING INTERN
ITHACA ATHLETICS
MARKETING & PROMOTIONS INTERN
Develop and execute a multifaceted marketing plan for IC's Blue Crew through social media and on-campus marketing materials (graphics, posters, videos)
ITHACA COLLEGE TELEVISION
FIELD PRODUCER/ VIDEOGRAPHER
Created game highlights, B-Roll, and sports packages covering Ithaca, Cornell, and High School Athletics for ICTV's Sports Final.
INTERNATIONAL GOALKEEPER ACADEMY
DIGITAL MARKETING DIRECTOR
Developed and led the creative direction of social media graphics, highlight videos, motion graphics, and web design to effectively document and showcase goalkeeper training practices in Italy, driving a 30% increase in social media engagement.
LONG ISLAND GOALKEEPER ACADEMY
DIGITAL MARKETING DIRECTOR
Created social media graphics, highlight videos, and short animations, resulting in a 40% increase in recruitment of NCAA-active, NCAA bound, and professional goalkeepers in the Long Island, NY area.
Designed and optimized the academy’s website, boosting SEO performance and achieving a 50% increase in web traffic, leading to the academy becoming the #1 Google search result for goalkeeper training in Long Island, NY.
Edited and produced high impact short-form and long-form video content for the Islanders social platforms with several hits ~ 500k+ views
Lit and filmed documentary-style interviews with players, alumni, and community members using Sony FX3 and Sony FX6 cinema cameras, contributing to long-form and branded storytelling
Worked on on-location film shoots for Hockey Fights Cancer, Military Hero of the Game, and additional community outreach productions, supporting lighting, camera, and editing workflows.
Produced the Islanders’ Altcast Zero Pucks Given with Islanders’ Alumni, Cal Clutterbuck and Josh Bailey, including setup and operation of production technology and broadcast workflows from pre-production through live capture (TVU Networks)
Edited promotional and branded video content for high-profile clients including Microsoft, Xbox, and Pace Foods, aligning with brand tone and target audience, for narrative, commercial, and bite-sized content for social media platforms.
Developed a full mock 360° marketing plan and campaign for Garmin, leveraging generative AI tools (Midjourney, Google Veo 3, and Jasper) to concept, script, and produce a full-spec commercial using generative video technology.
