CREATIVE CRUNCH
CREATIVE
CRUNCH
MY ROLE
Alongside teammates Matt Kinney and Jace Dockx, I participated in Ithaca College's biannual Creative Crunch Competition; a 48 hour competition in which students show off their advertising skills by developing a campaign for a selected company. This semester we were tasked with creating a marketing plan for Subway's new product line of footlong cookies and I am proud to announce we finished in 1ST PLACE!
OUR
CAMPAIGN
(OUR WORK IN SUMMARY)
Our campaign, titled "A Big Cookie for the Small Wins" sought to not only connect Subway directly with a Gen Z/ College Student audience by bringing the footlong cookie right to their doorsteps through brand activations and social media content, but to also build a brand to consumer relationship through celebrating the "small wins" college students have on a daily basis.
OUR DECK
Working Globally
Available Aug 24'
NAVIGATION
SOCIALS
© CARTER
ROTHWELL 2024
SAY HI
LOCATION
LONG ISLAND, NY
ITHACA, NY
MY ROLE
Alongside teammates Matt Kinney and Jace Dockx, I participated in Ithaca College's biannual Creative Crunch Competition; a 48 hour competition in which students show off their advertising skills by developing a campaign for a selected company. This semester we were tasked with creating a marketing plan for Subway's new product line of footlong cookies and I am proud to announce we finished in 1ST PLACE!
OUR
CAMPAIGN
(OUR WORK IN SUMMARY)
Our campaign, titled "A Big Cookie for the Small Wins" sought to not only connect Subway directly with a Gen Z/ College Student audience by bringing the footlong cookie right to their doorsteps through brand activations and social media content, but to also build a brand to consumer relationship through celebrating the "small wins" college students have on a daily basis.
OUR DECK
