As Athletics Marketing & Promotions Intern for Ithaca College, I led the creative direction behind Blue Crew's social media presence, designing promotional graphics and event materials that boosted visual engagement across digital and print platforms. Paired with a broader marketing strategy, this creative work helped drive a 25% increase in social media followers and contributed to a 20% increase in student attendance at athletic events — turning consistent, on-brand visuals into real gains in campus turnout and fan engagement.